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[ subject:"Multiculturalism & pluralism." ]
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#OscarsSoWhite: Millennials, Generat...
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Thomas, Marissa L.
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#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership./
作者:
Thomas, Marissa L.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:
68 p.
附註:
Source: Masters Abstracts International, Volume: 83-01.
Contained By:
Masters Abstracts International83-01.
標題:
Mass communications. -
電子資源:
https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28540612
ISBN:
9798516977954
#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.
Thomas, Marissa L.
#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.
- Ann Arbor : ProQuest Dissertations & Theses, 2021 - 68 p.
Source: Masters Abstracts International, Volume: 83-01.
Thesis (M.Sc.)--Syracuse University, 2021.
This item must not be sold to any third party vendors.
This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z's call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.
ISBN: 9798516977954Subjects--Topical Terms:
3422380
Mass communications.
Subjects--Index Terms:
Diversity
#OscarsSoWhite: Millennials, Generation Z and Oscars Viewership.
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https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28540612
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