語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
到查詢結果
[ subject:"Nonprofit organizations- Marketing" ]
切換:
標籤
|
MARC模式
|
ISBD
Uniting marketing efforts for the co...
~
International Congress on Public and Nonprofit Marketing (2022 :)
FindBook
Google Book
Amazon
博客來
Uniting marketing efforts for the common good -- a challenge for the fourth sector = selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Uniting marketing efforts for the common good -- a challenge for the fourth sector/ edited by Ana Maria Soares, Beatriz Casais.
其他題名:
selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
其他題名:
IAPNM 2022
其他作者:
Soares, Ana Maria.
團體作者:
International Congress on Public and Nonprofit Marketing
出版者:
Cham :Springer International Publishing : : 2023.,
面頁冊數:
ix, 277 p. :ill. (chiefly col.), digital ;24 cm.
Contained By:
Springer Nature eBook
標題:
Marketing - Congresses. -
電子資源:
https://doi.org/10.1007/978-3-031-29020-6
ISBN:
9783031290206
Uniting marketing efforts for the common good -- a challenge for the fourth sector = selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
Uniting marketing efforts for the common good -- a challenge for the fourth sector
selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /[electronic resource] :IAPNM 2022edited by Ana Maria Soares, Beatriz Casais. - Cham :Springer International Publishing :2023. - ix, 277 p. :ill. (chiefly col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
ISBN: 9783031290206
Standard No.: 10.1007/978-3-031-29020-6doiSubjects--Topical Terms:
666011
Marketing
--Congresses.
LC Class. No.: HF5411
Dewey Class. No.: 58.8
Uniting marketing efforts for the common good -- a challenge for the fourth sector = selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
LDR
:02288nmm a2200337 a 4500
001
2318445
003
DE-He213
005
20230616054148.0
006
m d
007
cr nn 008maaau
008
230902s2023 sz s 0 eng d
020
$a
9783031290206
$q
(electronic bk.)
020
$a
9783031290190
$q
(paper)
024
7
$a
10.1007/978-3-031-29020-6
$2
doi
035
$a
978-3-031-29020-6
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5411
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
082
0 4
$a
58.8
$2
23
090
$a
HF5411
$b
.I61 2022
111
2
$a
International Congress on Public and Nonprofit Marketing
$n
(21st :
$d
2022 :
$c
Braga, Portugal)
$3
3633445
245
1 0
$a
Uniting marketing efforts for the common good -- a challenge for the fourth sector
$h
[electronic resource] :
$b
selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal /
$c
edited by Ana Maria Soares, Beatriz Casais.
246
3
$a
IAPNM 2022
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2023.
300
$a
ix, 277 p. :
$b
ill. (chiefly col.), digital ;
$c
24 cm.
490
1
$a
Springer proceedings in business and economics,
$x
2198-7254
520
$a
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
650
0
$a
Marketing
$x
Congresses.
$3
666011
650
0
$a
Nonprofit organizations
$x
Marketing
$v
Congresses.
$3
3633448
650
1 4
$a
Marketing.
$3
536353
650
2 4
$a
Non-Profit Organizations and Public Enterprises.
$3
3219203
650
2 4
$a
Industries.
$3
590975
700
1
$a
Soares, Ana Maria.
$3
3633446
700
1
$a
Casais, Beatriz.
$3
3633447
710
2
$a
SpringerLink (Online service)
$3
836513
773
0
$t
Springer Nature eBook
830
0
$a
Springer proceedings in business and economics.
$3
2058047
856
4 0
$u
https://doi.org/10.1007/978-3-031-29020-6
950
$a
Business and Management (SpringerNature-41169)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9454695
電子資源
11.線上閱覽_V
電子書
EB HF5411
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入