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[ subject:"Product management- Great Britain." ]
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The marketing initiative : = Economi...
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Saunders, John A., (1946-)
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The marketing initiative : = Economic and Social Research Council studies into British marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The marketing initiative :/ edited by John Saunders.
其他題名:
Economic and Social Research Council studies into British marketing /
其他作者:
Saunders, John A.,
出版者:
New York :Prentice Hall, : 1994.,
面頁冊數:
xvi, 457 p. :ill. ;25 cm.
標題:
Competition, International. -
ISBN:
0130428213 (hbk)
The marketing initiative : = Economic and Social Research Council studies into British marketing /
The marketing initiative :
Economic and Social Research Council studies into British marketing /edited by John Saunders. - New York :Prentice Hall,1994. - xvi, 457 p. :ill. ;25 cm.
Includes bibliographical references (p. 424-445) and index.
ISBN: 0130428213 (hbk)
LCCN: 95131757Subjects--Topical Terms:
542897
Competition, International.
LC Class. No.: HF5415.12.G7 / M38 1994
Dewey Class. No.: 658.8/00941
The marketing initiative : = Economic and Social Research Council studies into British marketing /
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