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Online political communication = how...

Giansante, Gianluca.

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Online political communication = how to use the web to build consensus and boost participation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Online political communication/ by Gianluca Giansante.
其他題名:	how to use the web to build consensus and boost participation /
作者:	Giansante, Gianluca.
出版者:	Cham :Springer International Publishing : : 2015.,
面頁冊數:	xv, 188 p. :ill. (some col.), digital ;24 cm.
內容註:	Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
Contained By:	Springer eBooks
標題:	Communication in politics. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-17617-8
ISBN:	9783319176178 (electronic bk.)

Online political communication = how to use the web to build consensus and boost participation /
Giansante, Gianluca.

Online political communicationhow to use the web to build consensus and boost participation /[electronic resource] :by Gianluca Giansante. - Cham :Springer International Publishing :2015. - xv, 188 p. :ill. (some col.), digital ;24 cm.

Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

ISBN: 9783319176178 (electronic bk.)

Standard No.: 10.1007/978-3-319-17617-8doiSubjects--Topical Terms:

547571
Communication in politics.

LC Class. No.: JA85

Dewey Class. No.: 320.014

Online political communication = how to use the web to build consensus and boost participation /
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