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Qualitative marketing research : = a...

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Valtonen, Anu.

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Qualitative marketing research : = a cultural approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Qualitative marketing research :/ Johanna Moisander and Anu Valtonen.
其他題名:	a cultural approach /
作者:	Moisander, Johanna.
其他作者:	Valtonen, Anu.
出版者:	London :SAGE, : 2006.,
面頁冊數:	xi, 227 p. ;25 cm.
叢書名:	Introducing qualitative methods
標題:	Marketing research. -
ISBN:	1412903807 :

Qualitative marketing research : = a cultural approach /
Moisander, Johanna.

Qualitative marketing research :a cultural approach /Johanna Moisander and Anu Valtonen. - London :SAGE,2006. - xi, 227 p. ;25 cm. - Introducing qualitative methods.

Includes bibliographical references and index.

ISBN: 1412903807 :UK80.00Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .M623 2006

Qualitative marketing research : = a cultural approach /
LDR:00728cam a2200229 a 45 001 784504
003 OCoLC
005 20090302
008 090227s2006 enk b 001 0 eng
020 $a 1412903807 : $c UK80.00
020 $a 1412903815 (pbk.)
020 $a 9781412903806
020 $a 9781412903813 (pbk.)
035 $a (OCoLC)65767037
035 $a BM98TC01318
040 $a UKM $c UKM $d BAKER $d BWKUK $d NLGGC $d IXA $d LVB $d NDHU
042 $a ukblsr
050 4 $a HF5415.2 $b .M623 2006
100 $a Moisander, Johanna. $3 927298
245 1 0 $a Qualitative marketing research : $b a cultural approach / $c Johanna Moisander and Anu Valtonen.
260 $a London : $c 2006. $b SAGE,
300 $a xi, 227 p. ; $c 25 cm.
440 0 $a Introducing qualitative methods
504 $a Includes bibliographical references and index.
650 $a Marketing research. $3 532352
650 $a Qualitative research. $3 536745
700 $a Valtonen, Anu. $3 927297

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