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Advertising, commercial spaces and t...

Cronin, Anne M., (1967-)

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Advertising, commercial spaces and the urban

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advertising, commercial spaces and the urban/ Anne M. Cronin.
作者:	Cronin, Anne M.,
出版者:	Basingstoke ;Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource (vii, 215 p.) :ill.
內容註:	Introducing commercial spaces -- The industry and the city: knowledge practices as commercial experiments -- Mobility, market research and commercial aesthetics -- The commodity rhythms of urban space -- Fabulating commercial spaces: mediation, texts, and perception -- Perceiving urban change in Detroit and Manchester: space, time and the virtual -- The commercial vernacular of advertising: public space, commercialisation and public address.
標題:	Advertising - Social aspects. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230283015An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230283015 (electronic bk.)

Advertising, commercial spaces and the urban
Cronin, Anne M.,1967-

Advertising, commercial spaces and the urban[electronic resource] /Anne M. Cronin. - Basingstoke ;Palgrave Macmillan,2010. - 1 online resource (vii, 215 p.) :ill. - Consumption and public life. - Consumption and public life..

Includes bibliographical references (p. 198-211) and index.

Introducing commercial spaces -- The industry and the city: knowledge practices as commercial experiments -- Mobility, market research and commercial aesthetics -- The commodity rhythms of urban space -- Fabulating commercial spaces: mediation, texts, and perception -- Perceiving urban change in Detroit and Manchester: space, time and the virtual -- The commercial vernacular of advertising: public space, commercialisation and public address.

This book provides the first detailed account of contemporary outdoor advertising and its relationship with urban space. Going beyond accounts of urban 'place marketing' or advertising cities to tourists, the book asks: What can the outdoor advertising industry tell us about the commercial production of urban space? What does an analysis of these industry practices reveal about contemporary capitalism? How do ads and billboard structures interface with spaces of the city? What forms of 'urban vernacular' do they provide? The book presents an analysis of industry practices as 'commercial experiments' that engage with capitalism as performative, adaptive and open. Extending debates on non-representational theory, it analyses advertising texts, structures and spatiality through 'fabulation': a form of vernacular that sees animation, or the life of capitalism, in urban spaces. What do ads say about urban space, and what can those spaces reveal about advertising and capitalism?

ISBN: 9780230283015 (electronic bk.)

Standard No.: 9786612997174

Source: 301353Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

577310
Advertising
--Social aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5821 / .C757 2010

Dewey Class. No.: 307.3/33

Advertising, commercial spaces and the urban
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520 $a This book provides the first detailed account of contemporary outdoor advertising and its relationship with urban space. Going beyond accounts of urban 'place marketing' or advertising cities to tourists, the book asks: What can the outdoor advertising industry tell us about the commercial production of urban space? What does an analysis of these industry practices reveal about contemporary capitalism? How do ads and billboard structures interface with spaces of the city? What forms of 'urban vernacular' do they provide? The book presents an analysis of industry practices as 'commercial experiments' that engage with capitalism as performative, adaptive and open. Extending debates on non-representational theory, it analyses advertising texts, structures and spatiality through 'fabulation': a form of vernacular that sees animation, or the life of capitalism, in urban spaces. What do ads say about urban space, and what can those spaces reveal about advertising and capitalism?
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