東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Sales and Distribution." ]

切換: 標籤 | MARC模式 | ISBD

Digital transformation in sales = ho...

Rainsberger, Livia.

FindBook

Google Book

Amazon

博客來

Digital transformation in sales = how to turn a buzzword into real sales practice - a 21-step guide /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital transformation in sales/ by Livia Rainsberger.
其他題名:	how to turn a buzzword into real sales practice - a 21-step guide /
作者:	Rainsberger, Livia.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
面頁冊數:	xviii, 275 p. :ill., digital ;24 cm.
內容註:	Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition, digital customer profile, customer acquisition -- Implementation: technology selection, competence building in the organization, technology and the human factor.
Contained By:	Springer Nature eBook
標題:	Sales management. -
電子資源:	https://doi.org/10.1007/978-3-658-38887-4
ISBN:	9783658388874

Digital transformation in sales = how to turn a buzzword into real sales practice - a 21-step guide /
Rainsberger, Livia.

Digital transformation in saleshow to turn a buzzword into real sales practice - a 21-step guide /[electronic resource] :by Livia Rainsberger. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - xviii, 275 p. :ill., digital ;24 cm.

Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition, digital customer profile, customer acquisition -- Implementation: technology selection, competence building in the organization, technology and the human factor.

This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art technologies and digital sales tools and creates an understanding of what the digital transformation of sales is really about: Its primary driver is the modern customer, and he must always be kept in mind digitalization entire sales strategy. The sole use of technologies and the pure digitalization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit for the future. With practical tips and numerous implementation aids. Contents Insights Understanding Digital Transformation: customers, market and technology as drivers The 7W strategy for the digital transformation of sales: conception and implementation The technology perspective: tool categories, functionality and relevance for the sales strategy The sales process perspective: tools and their potential for sales performance mangement and efficiency The author Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the digital transformation of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com) A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

ISBN: 9783658388874

Standard No.: 10.1007/978-3-658-38887-4doiSubjects--Topical Terms:

624757
Sales management.

LC Class. No.: HF5438.4 / .R35 2023

Dewey Class. No.: 658.81

Digital transformation in sales = how to turn a buzzword into real sales practice - a 21-step guide /
LDR:03536nmm a2200337 a 4500 001 2314068
003 DE-He213
005 20221220063528.0
006 m d
007 cr nn 008mamaa
008 230902s2023 gw s 0 eng d
020 $a 9783658388874 $q (electronic bk.)
020 $a 9783658388867 $q (paper)
024 7 $a 10.1007/978-3-658-38887-4 $2 doi
035 $a 978-3-658-38887-4
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5438.4 $b .R35 2023
072 7 $a KJS $2 bicssc
072 7 $a BUS058000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.81 $2 23
090 $a HF5438.4 $b .R158 2023
100 1 $a Rainsberger, Livia. $3 3605412
240 1 0 $a Digitale Transformation im Vertrieb. $l English
245 1 0 $a Digital transformation in sales $h [electronic resource] : $b how to turn a buzzword into real sales practice - a 21-step guide / $c by Livia Rainsberger.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2023.
300 $a xviii, 275 p. : $b ill., digital ; $c 24 cm.
505 0 $a Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition, digital customer profile, customer acquisition -- Implementation: technology selection, competence building in the organization, technology and the human factor.
520 $a This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art technologies and digital sales tools and creates an understanding of what the digital transformation of sales is really about: Its primary driver is the modern customer, and he must always be kept in mind digitalization entire sales strategy. The sole use of technologies and the pure digitalization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What can chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by technology? The author provides answers to these and many other questions and shows how sales organizations can make themselves fit for the future. With practical tips and numerous implementation aids. Contents Insights Understanding Digital Transformation: customers, market and technology as drivers The 7W strategy for the digital transformation of sales: conception and implementation The technology perspective: tool categories, functionality and relevance for the sales strategy The sales process perspective: tools and their potential for sales performance mangement and efficiency The author Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the digital transformation of sales organizations. Her book "AI - the new intelligence in sales" has also been published by Springer Gabler. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com) A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
650 0 $a Sales management. $3 624757
650 0 $a Sales management $x Data processing. $3 3201294
650 1 4 $a Sales and Distribution. $3 3594412
650 2 4 $a IT in Business. $3 2114922
650 2 4 $a Marketing. $3 536353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-658-38887-4
950 $a Business and Management (SpringerNature-41169)