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Service management and marketing : =...

Gronroos, Christian, (1947-.)

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Service management and marketing : = customer management in service competition /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Service management and marketing :/ Christian Grnroos.
其他題名:	customer management in service competition /
作者:	Gronroos, Christian,
出版者:	Chichester, West Sussex, England ;John Wiley & Sons, : c2007.,
面頁冊數:	x, 483 p. :ill. ;24 cm.
標題:	Customer services. -
ISBN:	0470028629 (pbk.) :

Service management and marketing : = customer management in service competition /
Gronroos, Christian,1947-.

Service management and marketing :customer management in service competition /Christian Grnroos. - 3rd ed. - Chichester, West Sussex, England ;John Wiley & Sons, c2007. - x, 483 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470028629 (pbk.) :US70.00

LCCN: 2006030743Subjects--Topical Terms:

657636
Customer services.

LC Class. No.: HD9980.5 / .G776 2007

Dewey Class. No.: 658.8

Service management and marketing : = customer management in service competition /
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245 1 0 $a Service management and marketing : $b customer management in service competition / $c Christian Grnroos.
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300 $a x, 483 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Customer services. $3 657636
650 $a Service industries $x Marketing. $3 647833
856 4 1 $3 Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip071/2006030743.html