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Analyzing global social media consum...
Wamuyu, Patrick Kanyi, (1970-)

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  • Analyzing global social media consumption
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Analyzing global social media consumption/ Patrick Kanyi Wamuyu, editor.
    其他作者: Wamuyu, Patrick Kanyi,
    出版者: Hershey, Pennsylvania :IGI Global, : 2020.,
    面頁冊數: 1 online resource (xxii, 358 p.)
    內容註: Chapter 1. Social entrepreneurship, smart brands, and epic social learning networks: content, community, and communication -- Chapter 2. Use of novel ensemble machine learning approach for social media sentiment analysis -- Chapter 3. Digital social networking use effect on individual job performance -- Chapter 4. Detecting fake news on social media: the case of Turkey -- Chapter 5. Will social media and its consumption converge or diverge global consumer culture? -- Chapter 6. Social media consumption among kenyans: trends and practices -- Chapter 7. Social networks and cultural differences: Adidas's case on Twitter and Sina Weibo -- Chapter 8. The role of social media influencers on the consumer decision-making process -- Chapter 9. Understanding social media addiction through personal, social, and situational factors -- Chapter 10. Online social networks misuse, cyber crimes, and counter mechanisms -- Chapter 11. Motivations for social media use and consumption in Zambian online platforms -- Chapter 12. Institutionalism, social media, and democracy in Africa: an inquiry into the potential of digital democracy -- Chapter 13. Blogs as pathways to information and influence within the Kenyan blogosphere -- Chapter 14. Golden years in social media world: examining behavior and motivations -- Chapter 15. Twitter sentiment data analysis of user behavior on cryptocurrencies: Bitcoin and Ethereum.
    標題: Social media - Research. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4718-2
    ISBN: 9781799847199 (ebk.)
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W9396412 電子資源 11.線上閱覽_V 電子書 EB HM742 .A53 2020e 一般使用(Normal) 在架 0
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