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Impact of ICTs on event management a...

Birdir, Kemal.

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Impact of ICTs on event management and marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Impact of ICTs on event management and marketing/ Kemal Birdir, Sevda Birdir, Ali Dalgic, and Derya Toksoz, editors.
其他題名:	Impact of information and communications technology on event management and marketing
其他作者:	Birdir, Kemal.
出版者:	Hershey, Pennsylvania :IGI Global, : 2021.,
面頁冊數:	1 online resource (xx, 357 p.)
內容註:	Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology -- Chapter 2. Web revolution and events: development and progress -- Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing -- Chapter 4. Emerging technologies at the events -- Chapter 5. The integration of social media into event tourism -- Chapter 6. Importance of ICT in human resources management and evaluation in terms of events -- Chapter 7. Management and marketing events in a digital era: opportunities and challenges -- Chapter 8. Digital art events and digital art museums -- Chapter 9. Social media and events: before, during, and after -- Chapter 10. New trends in event marketing -- Chapter 11. Virtual reality for better event planning and management -- Chapter 12. Artificial intelligence applications for event management and marketing -- Chapter 13. New event trends as a tool of digital marketing communication -- Chapter 14. Applying industry 4.0 on management of gastronomy events -- Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants -- Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair.
標題:	Special events - Planning -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4954-4
ISBN:	9781799849551 (ebk.)

Impact of ICTs on event management and marketing
Impact of ICTs on event management and marketing[electronic resource] /Impact of information and communications technology on event management and marketing Kemal Birdir, Sevda Birdir, Ali Dalgic, and Derya Toksoz, editors. - Hershey, Pennsylvania :IGI Global,2021. - 1 online resource (xx, 357 p.)

Includes bibliographical references and index.

Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology -- Chapter 2. Web revolution and events: development and progress -- Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing -- Chapter 4. Emerging technologies at the events -- Chapter 5. The integration of social media into event tourism -- Chapter 6. Importance of ICT in human resources management and evaluation in terms of events -- Chapter 7. Management and marketing events in a digital era: opportunities and challenges -- Chapter 8. Digital art events and digital art museums -- Chapter 9. Social media and events: before, during, and after -- Chapter 10. New trends in event marketing -- Chapter 11. Virtual reality for better event planning and management -- Chapter 12. Artificial intelligence applications for event management and marketing -- Chapter 13. New event trends as a tool of digital marketing communication -- Chapter 14. Applying industry 4.0 on management of gastronomy events -- Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants -- Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair.

"This book explores the impact of new information and communications technologies on event management and marketing"--

ISBN: 9781799849551 (ebk.)Subjects--Topical Terms:

3510515
Special events
--Planning

LC Class. No.: GT3405 / .I47 2021

Dewey Class. No.: 394.2

Impact of ICTs on event management and marketing
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504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology -- Chapter 2. Web revolution and events: development and progress -- Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing -- Chapter 4. Emerging technologies at the events -- Chapter 5. The integration of social media into event tourism -- Chapter 6. Importance of ICT in human resources management and evaluation in terms of events -- Chapter 7. Management and marketing events in a digital era: opportunities and challenges -- Chapter 8. Digital art events and digital art museums -- Chapter 9. Social media and events: before, during, and after -- Chapter 10. New trends in event marketing -- Chapter 11. Virtual reality for better event planning and management -- Chapter 12. Artificial intelligence applications for event management and marketing -- Chapter 13. New event trends as a tool of digital marketing communication -- Chapter 14. Applying industry 4.0 on management of gastronomy events -- Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants -- Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair.
520 3 $a "This book explores the impact of new information and communications technologies on event management and marketing"-- $c Provided by publisher.
650 0 $a Special events $x Planning $x Technological innovations. $3 3510515
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700 1 $a Dalgic, Ali, $d 1987- $3 3510513
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