語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
到查詢結果
[ subject:"Stores, Retail- Management." ]
切換:
標籤
|
MARC模式
|
ISBD
Field visual merchandising strategy ...
~
Russell, Paul J.
FindBook
Google Book
Amazon
博客來
Field visual merchandising strategy : = developing a national in-store strategy using a merchandising service organization /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Field visual merchandising strategy :/ Paul J. Russell.
其他題名:
developing a national in-store strategy using a merchandising service organization /
作者:
Russell, Paul J.
出版者:
London, United Kingdom ;Kogan Page Ltd., : 2015.,
面頁冊數:
1 online resource (289 pages)
內容註:
Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization -- Contents -- List of Figures -- List of tables -- About the author -- How the book is structured -- Preface -- Introduction -- Part One: Fighting the war at retail -- 01. Getting ready for battle -- 02. Skill set of your management team -- 03. Mastering the fundamentals of warfare -- Part Two: Planning and initiating your battle strategy -- 04. Components of your strategy -- 05. Preparing for combat -- 06. Training your troops -- 07. Planning your combat strategy -- Part Three: Executing the strategy -- 08. Communicating and monitoring the strategic plan -- 09. Planning and executing tactics and special projects -- Index
標題:
Display of merchandise. -
電子資源:
http://portal.igpublish.com/iglibrary/search/KOGANB0000970.html
ISBN:
9780749472641
Field visual merchandising strategy : = developing a national in-store strategy using a merchandising service organization /
Russell, Paul J.
Field visual merchandising strategy :
developing a national in-store strategy using a merchandising service organization /Paul J. Russell. - London, United Kingdom ;Kogan Page Ltd.,2015. - 1 online resource (289 pages)
Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization -- Contents -- List of Figures -- List of tables -- About the author -- How the book is structured -- Preface -- Introduction -- Part One: Fighting the war at retail -- 01. Getting ready for battle -- 02. Skill set of your management team -- 03. Mastering the fundamentals of warfare -- Part Two: Planning and initiating your battle strategy -- 04. Components of your strategy -- 05. Preparing for combat -- 06. Training your troops -- 07. Planning your combat strategy -- Part Three: Executing the strategy -- 08. Communicating and monitoring the strategic plan -- 09. Planning and executing tactics and special projects -- Index
"Due to the fierce competition among brands for a strong visual product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out on a crowded retail store floor.This book is a comprehensive step-by-step guide to developing and launching a national in-store merchandising strategy. Merchandising and marketing expert Paul Russell covers how to select the right merchandising service organization, team training, merchandising standards, and planograms. He also provides real world insights on how visual merchandising works at a strategic level. "--
ISBN: 9780749472641Subjects--Topical Terms:
529656
Display of merchandise.
LC Class. No.: HF5845 / .R87 2015
Dewey Class. No.: 659.1/5
Field visual merchandising strategy : = developing a national in-store strategy using a merchandising service organization /
LDR
:03130nmm a2200265 i 45e0
001
2039042
006
m o d |
007
cr -n---------
008
161226t20152015enk o eng d
020
$a
9780749472641
$q
(paperback)
020
$a
9780749472658
$q
(ebook)
035
$a
KOGANB0000970
040
$a
iGroup
$b
eng
$e
rda
$c
BSF
041
0
$a
eng
050
0 0
$a
HF5845
$b
.R87 2015
082
0 0
$a
659.1/5
$2
23
100
1
$a
Russell, Paul J.
$3
2196452
245
1 0
$a
Field visual merchandising strategy :
$b
developing a national in-store strategy using a merchandising service organization /
$c
Paul J. Russell.
260
3
$a
London, United Kingdom ;
$b
Kogan Page Ltd.,
$c
2015.
300
$a
1 online resource (289 pages)
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
505
0
$a
Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization -- Contents -- List of Figures -- List of tables -- About the author -- How the book is structured -- Preface -- Introduction -- Part One: Fighting the war at retail -- 01. Getting ready for battle -- 02. Skill set of your management team -- 03. Mastering the fundamentals of warfare -- Part Two: Planning and initiating your battle strategy -- 04. Components of your strategy -- 05. Preparing for combat -- 06. Training your troops -- 07. Planning your combat strategy -- Part Three: Executing the strategy -- 08. Communicating and monitoring the strategic plan -- 09. Planning and executing tactics and special projects -- Index
520
$a
"Due to the fierce competition among brands for a strong visual product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out on a crowded retail store floor.This book is a comprehensive step-by-step guide to developing and launching a national in-store merchandising strategy. Merchandising and marketing expert Paul Russell covers how to select the right merchandising service organization, team training, merchandising standards, and planograms. He also provides real world insights on how visual merchandising works at a strategic level. "--
$c
Provided by publisher.
520
$a
"The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works"--
$c
Provided by publisher.
650
0
$a
Display of merchandise.
$3
529656
650
0
$a
Merchandising.
$3
905744
650
0
$a
Marketing.
$3
536353
650
0
$a
Stores, Retail
$x
Management.
$3
908634
856
4 0
$u
http://portal.igpublish.com/iglibrary/search/KOGANB0000970.html
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9281271
電子資源
11.線上閱覽_V
電子書
EB HF5845 .R87 2015
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入