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[ author_sort:"coulter, mary k." ]
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Strategic management in action /
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Coulter, Mary K.
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Strategic management in action /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic management in action // Mary Coulter.
作者:
Coulter, Mary K.
出版者:
Boston :Prentice Hall, : c2010.,
面頁冊數:
xix, 311 p. :ill. ;26 cm.
內容註:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
標題:
Strategic planning. -
ISBN:
9780136078289 (pbk.)
Strategic management in action /
Coulter, Mary K.
Strategic management in action /
Mary Coulter. - 5th ed. - Boston :Prentice Hall,c2010. - xix, 311 p. :ill. ;26 cm.
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
ISBN: 9780136078289 (pbk.)
LCCN: 2009018157Subjects--Topical Terms:
528149
Strategic planning.
LC Class. No.: HD30.28 / .C696 2010
Dewey Class. No.: 658.4/012
Strategic management in action /
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