東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ subject:"Web studies." ]

切換: 標籤 | MARC模式 | ISBD

Analysis of using Facebook features ...

Wu, Yaluan.

FindBook

Google Book

Amazon

博客來

Analysis of using Facebook features among luxury, upscale and economy hotel brands.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Analysis of using Facebook features among luxury, upscale and economy hotel brands./
作者:	Wu, Yaluan.
面頁冊數:	100 p.
附註:	Source: Masters Abstracts International, Volume: 53-04.
Contained By:	Masters Abstracts International53-04(E).
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1562438
ISBN:	9781321095968

Analysis of using Facebook features among luxury, upscale and economy hotel brands.
Wu, Yaluan.

Analysis of using Facebook features among luxury, upscale and economy hotel brands. - 100 p.

Source: Masters Abstracts International, Volume: 53-04.

Thesis (M.S.)--University of Delaware, 2014.

This item must not be sold to any third party vendors.

The goal of this study was to analyze the usage rate of Facebook features and tools by hotel companies. The purpose was to determine whether there were significant differences among hotel brands, namely luxury, upscale and economy, on the methods in which they employed Facebook. There were 19 variables identified as being important attributes to the effective use of Facebook retrieved from a comprehensive literature review. The Facebook sites of 75 chosen hotel companies were randomly investigated from August 1 to December 31, 2013. Using JMP software, the visual differences were demonstrated. Chi-Squared statistics were used to analyze the differences.

ISBN: 9781321095968Subjects--Topical Terms:

535376
Recreation.

Analysis of using Facebook features among luxury, upscale and economy hotel brands.
LDR:01682nmm a2200313 4500 001 2061734
005 20151020075127.5
008 170521s2014 eng d
020 $a 9781321095968
035 $a (MiAaPQ)AAI1562438
035 $a AAI1562438
040 $a MiAaPQ $c MiAaPQ
100 1 $a Wu, Yaluan. $3 3176028
245 1 0 $a Analysis of using Facebook features among luxury, upscale and economy hotel brands.
300 $a 100 p.
500 $a Source: Masters Abstracts International, Volume: 53-04.
500 $a Adviser: Ali A. Poorani.
502 $a Thesis (M.S.)--University of Delaware, 2014.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a The goal of this study was to analyze the usage rate of Facebook features and tools by hotel companies. The purpose was to determine whether there were significant differences among hotel brands, namely luxury, upscale and economy, on the methods in which they employed Facebook. There were 19 variables identified as being important attributes to the effective use of Facebook retrieved from a comprehensive literature review. The Facebook sites of 75 chosen hotel companies were randomly investigated from August 1 to December 31, 2013. Using JMP software, the visual differences were demonstrated. Chi-Squared statistics were used to analyze the differences.
590 $a School code: 0060.
650 4 $a Recreation. $3 535376
650 4 $a Web studies. $3 2122754
650 4 $a Marketing. $3 536353
690 $a 0814
690 $a 0646
690 $a 0338
710 2 0 $a University of Delaware. $b Department of Hotel, Restaurant and Institutional Management. $3 1032112
773 0 $t Masters Abstracts International $g 53-04(E).
790 $a 0060
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1562438