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Pocketbook power = how to reach the ...

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Pocketbook power = how to reach the hearts and minds of today's most coveted consumers--women /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Pocketbook power/ Bernice Kanner.
其他題名:	how to reach the hearts and minds of today's most coveted consumers--women /
作者:	Kanner, Bernice.
出版者:	New York :McGraw-Hill, : c2004.,
面頁冊數:	x, 211 p. ;24 cm.
附註:	Includes index.
內容註:	I: Understanding the incredible purchasing power of women -- What the snake knew: women are the ones to reach -- Women have changed the landscape -- What do women want? C.H.A.R.G.E. -- Finance: show them the money -- Wheels: in the driver's seat -- Health care: our bodies, ourselves -- Travel: comfort, cleanliness, and a good hair dryer -- Hope in a jar: the beauty biz -- Dressed to thrill -- Someone's in the kitchen with Dinah -- Technology: chips aren't just for baking -- Homes and homebase -- You throw like a girl -- When sales dip, men's products discover women -- II: How to unclasp the purse -- Techniques for selling to women -- Humor: tickle me Elmo -- Sex or sensibility? -- Star power or girl next door? -- Cobrand or no brand -- The devil you know -- Noah's ark -- A word about subliminal advertising -- In the store -- A dozen tricks marketers play -- Don't even think it: a dozen ploys bound to backfire -- Gazing into the crystal ball.
標題:	Consumer behavior. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=135340An electronic book accessible through the World Wide Web; click for information
ISBN:	0071457178 (electronic bk.)

Pocketbook power = how to reach the hearts and minds of today's most coveted consumers--women /
Kanner, Bernice.

Pocketbook powerhow to reach the hearts and minds of today's most coveted consumers--women /[electronic resource] :Bernice Kanner. - New York :McGraw-Hill,c2004. - x, 211 p. ;24 cm.

Includes index.

I: Understanding the incredible purchasing power of women -- What the snake knew: women are the ones to reach -- Women have changed the landscape -- What do women want? C.H.A.R.G.E. -- Finance: show them the money -- Wheels: in the driver's seat -- Health care: our bodies, ourselves -- Travel: comfort, cleanliness, and a good hair dryer -- Hope in a jar: the beauty biz -- Dressed to thrill -- Someone's in the kitchen with Dinah -- Technology: chips aren't just for baking -- Homes and homebase -- You throw like a girl -- When sales dip, men's products discover women -- II: How to unclasp the purse -- Techniques for selling to women -- Humor: tickle me Elmo -- Sex or sensibility? -- Star power or girl next door? -- Cobrand or no brand -- The devil you know -- Noah's ark -- A word about subliminal advertising -- In the store -- A dozen tricks marketers play -- Don't even think it: a dozen ploys bound to backfire -- Gazing into the crystal ball.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 0071457178 (electronic bk.)Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.32 / .K36 2004eb

Dewey Class. No.: 658.8/32/082

Pocketbook power = how to reach the hearts and minds of today's most coveted consumers--women /
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100 $a Kanner, Bernice. $3 879668
245 1 0 $a Pocketbook power $h [electronic resource] : $b how to reach the hearts and minds of today's most coveted consumers--women / $c Bernice Kanner.
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300 $a x, 211 p. ; $c 24 cm.
500 $a Includes index.
505 0 $a I: Understanding the incredible purchasing power of women -- What the snake knew: women are the ones to reach -- Women have changed the landscape -- What do women want? C.H.A.R.G.E. -- Finance: show them the money -- Wheels: in the driver's seat -- Health care: our bodies, ourselves -- Travel: comfort, cleanliness, and a good hair dryer -- Hope in a jar: the beauty biz -- Dressed to thrill -- Someone's in the kitchen with Dinah -- Technology: chips aren't just for baking -- Homes and homebase -- You throw like a girl -- When sales dip, men's products discover women -- II: How to unclasp the purse -- Techniques for selling to women -- Humor: tickle me Elmo -- Sex or sensibility? -- Star power or girl next door? -- Cobrand or no brand -- The devil you know -- Noah's ark -- A word about subliminal advertising -- In the store -- A dozen tricks marketers play -- Don't even think it: a dozen ploys bound to backfire -- Gazing into the crystal ball.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Consumer behavior. $3 535816
650 $a Marketing. $3 536353
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