廣告 - 心理方面

Overview

Works:	12 works in 6 publications in 6 languages

Titles

廣告的心理原理 : = 探討廣告背後的心理歷程 / by: (Language materials, printed)

廣告心理學 / by: (Sound recordings, nonmusical performance)

震撼性廣告 / by: (Language materials, printed)

致命的說服力 / by: (Language materials, printed)

定位策略 / by: (Language materials, printed)

女為悅己者瘦? : = 媒介效果與主體研究 / by: (Language materials, printed)

做廣告,不要忽視人性 / by: (Language materials, printed)

震撼性廣告 / by: (Language materials, printed)

廣告說服力 / by: (Language materials, printed)

Subjects

創意

銷售