購買意願

價格促銷頻率及價格折扣幅度對於購買意願之影響 = = The Effect of Discount Frequency and Discount Depth on Purchase Intention / by: (書目-語言資料,印刷品)

來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors / by: (書目-語言資料,印刷品)

以商品稀少性探討購買意願之影響 : = 以愛迪達球鞋為例 = Exploring the impact of scarcity on purchase intention : an example of adidas limited sneakers / by: (書目-語言資料,印刷品)

流行焦慮對消費者購買意願影響之研究 : = 以產品涉入與線上購物為調節變數 = A study of Fashion Anxiety and Consumer Intention -Taking Online Shopping and Product Involvement as Moderating Factors / by: (書目-語言資料,印刷品)

探討促銷方式與廣告型態對女性消費者購買意願之影響 : = 以開架彩妝品為例 = Exploring the impact of product promotion and advertising on female consumer purchase intentions : An example of open-frame cosmetics / by: (書目-語言資料,印刷品)

道德情緒對氣候變遷產品之購買意願分析 : = 生態環境承諾、從眾效應與產品涉入程度之影響 = The Effect of moral emotions on purchase intention of climate change products : The Roles of ecological commitment, bandwagon effect and product involvement / by: (書目-語言資料,印刷品)

比較式廣告操弄意圖與購買意願之研究 = = A study on manipulative intent and purchase intention in comparative advertising / by: (書目-語言資料,印刷品)

以科技接受模式探討數位學習之學習滿意及購買意願 = = Using Technology Acceptance Model to Explore E-learning of learning Satisfaction and Purchase intentions / by: (書目-語言資料,印刷品)