涉入程度

顧客忠誠 = = Customer Loyalty : Attitude, Behavior and Developmen : 以個人電腦服務業為例 : 態度、行為與發展 / by: (Language materials, printed)

運用線性結構關係模式探討共同基金涉入程度、服務品質、投資績效、顧客滿意度、品牌權益、知覺風險對顧客忠誠度之影響 : = 以台灣投資信託產業貴賓級客戶為例 / by: (Language materials, printed)

影響北臺灣大樓住戶消防工程設備品牌權益關係之研究 = = The Study of Affecting Factors of Fire Control Constructions and Equipments in Northern Taiwan / by: (Language materials, printed)

影響台灣地區汽車修理業顧客忠誠度關係之研究 = = The Study of the Effects to Customer Loyalty of Car Service Industry in Taiwan / by: (Language materials, printed)

有機蔬菜消費者知覺價值之前置與後果因素之探討 = = The study of antecedences and consequences on consumers' perceived value of organic vegetables / by: (Language materials, printed)

隱性行銷揭露前後之購買意願變化 : = 以專櫃、開架式眼影產品之比較研究 = The change of purchase intention before and after covert marketing disclosure - a comparative study of high-end and self-selective eye shadow products / by: (Language materials, printed)

行為忠誠

涉入程度

認知忠誠

投資績效

信任

品牌強度

endorser

brand strength

產品知識

顧客忠誠度

顧客滿意度

感受價值

生活型態

產品吸引力

願付價格

purchase intention

服務品質

知覺風險

線性結構關係模式

隱性行銷

代言人

the degree of involvement

購買意願

情感忠誠

承諾

熟悉度

意圖忠誠

品牌權益

結構方程模式

滿意

covert marketing