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分紅保單
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Titles
消費者購買境外金融商品意願影響因素之研究-以分紅保單為例 = = A Study of Consumer Purchase Intention of Offshore Financial Products-with a Case Study of Dividend Insurance Policy /
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(Language materials, printed)
Subjects
分紅保單
購買動機
知覺風險
購買意願
知覺利益
購買涉入
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