關係銷售行為

從信任的觀點探討關係銷售行為對關係價值的影響 = = Investigating the Relationship Selling Behaviors Influencing the Relationship Value via Trust Perspective : A Study of the Passengers of International Airlines in Taiwan : 以台灣國際機場旅客為例 / by: (Language materials, printed)

顧客關係管理資源、作為與顧客自發行為關係之探討 = = The associated relations of customer relationship management resources, customer relationship management practices and customer voluntary behavior : A case of customers at Taiwan Taoyuan international airport : 以台灣地區桃園國際機場乘客為例 / by: (Language materials, printed)

影響品牌信任與品牌關係的前因後果變數之研究 = = A Study on Antecedent and Consequent Variables of Influencing Brand Trust and Brand Relationship / by: (Language materials, printed)

關係、體驗行銷與顧客行為意圖之探討 = = A Study of the Relationship among Relational Marketing, Experiential Marketing and Behavioral Intetion : An Example of Saloon Industry : 以美容業為例 / by: (Language materials, printed)

金融機構個人理財業務關係行銷策略對顧客關係品質之研究 = = A study of relationship marketing strategy and customer relationship qualities for the Personal Banking Business of Financial Institutions / by: (Language materials, printed)

信任

關係價值

顧客自發行為

品牌形象管理

替代者吸引力

顧客關係管理

體驗價值

專業能力

關係行銷

關係階段

關係銷售行為

文化相容性

道德行為

顧客忠誠度

品牌信任

品牌關係

關係品質

品牌價值

善因行銷

行為意向

吸收能力

結構方程模式

銷售人員屬性

體驗行銷