Market segmentation

長尾理論 : = 打破80/20法則的新經濟學 / by: (Language materials, printed)

標靶行銷 : = 中!緊貼目標顧客,省下99%的亂槍打鳥 / by: (Language materials, printed)

流行平價服飾品牌的消費者市場區隔與滿意度之研究 : = 以UNIQLO與ZARA為例 = A study on consumer market segmentation and satisfaction on cheap fashion brand: UNIQLO and ZARA as example / by: (Language materials, printed)

快速時尚

消費者特性

消費者滿意度

Fast fashion

網路行銷

市場學

Consumer behavior

Consumer characteristic

Internet marketing

Marketing- Technological innovations

人口統計變數

Demographic variable

消費者行為

Market segmentation

行銷策略

Target marketing

Marketing

市場區隔

Consumer satisfaction