廣告態度

消費者對戶外廣告媒體態度之研究 = = A Study on Consumer Attitudes toward Outdoor Advertising : Using Digital Signage as an example : 以多媒體數位看板為例 / by: (Language materials, printed)

廣告代言人國籍與產品來源國一致性對廣告態度、產品態度之影響 = = The Effect of (in)congruence between Endorser's Nationality and Products of Country-of-Origin in Advertisement / by: (Language materials, printed)

消費者之廣告態度對購買行為之影響 : = 以行動商務網購APP平台為例 = The relationship between consumers’ advertisement attitude and purchase behavior-mobile E-shopping APP as example / by: (Language materials, printed)

戶外廣告媒體

廣告價值

行動商務

代言人國籍

稀少性訊息

Mobile shopping

Advertising attitude

Scarcity messages

捷運數位看板

產品來源國

廣告態度