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社會認同
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Titles
品牌來源國與符碼轉換語言一致性對產品評價之影響:消費者認同之干擾效果影響 = = The Effects of Brand Origin and Code-Switching Language Congruence on Product Evaluations.The Moderating Effect of Consumer Identity /
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符碼轉換
社會認同
品牌來源國混淆
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