hedonic
Overview
| Works: | 2 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Linkage hedonic and utilitarian value toward green purchase intention moderated by regulatory focus and temporal distance message framing /
by:
(Language materials, printed)
得還是失？ : = 廣告框架對購買意願的影響 = Gain or loss? -The impact of the advertisements' framing on the purchase intention /
by:
(Language materials, printed)