Advertising - Psychological aspects.

Seducing the subconscious = the psychology of emotional influence in advertising / by: (Electronic resources)

The relationship of body weight and skepticism towards advertising by: (Electronic resources)

The psychology of entertainment media = blurring the lines between entertainment and persuasion / by: (Electronic resources)

About face = the secrets of emotionally effective advertising / by: (Electronic resources)

Promoting consumer engagement through emotional branding and sensory marketing by: (Electronic resources)

Psychologische Marktforschung / by: (Language materials, printed)

Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages / by: (Language materials, printed)

Diversity in advertising = broadening the scope of research directions / by: (Language materials, printed)

Persuasive imagery = a consumer response perspective / by: (Language materials, printed)

Advertising : = new techniques for visual seduction / by: (Language materials, printed)

The psychology of entertainment media = blurring the lines between entertainment and persuasion / by: (Language materials, printed)