Advertising - Psychological aspects.
Overview
Works: | 22 works in 4 publications in 4 languages |
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Titles
The advertised mind = ground-breaking insights into how our brains respond to advertising /
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Advertising and consumer citizenship = gender, images and rights /
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Seducing the subconscious = the psychology of emotional influence in advertising /
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(Electronic resources)
The psychology of entertainment media = blurring the lines between entertainment and persuasion /
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(Electronic resources)
Promoting consumer engagement through emotional branding and sensory marketing
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(Electronic resources)
Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages /
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Diversity in advertising = broadening the scope of research directions /
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The psychology of entertainment media = blurring the lines between entertainment and persuasion /
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(Language materials, printed)
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