Brand name products.

Intellectual Property Management = The Role of Technology-Brands in the Appropriation of Technological Innovation / by: (Language materials, printed)

The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview / by: (Language materials, printed)

From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands / by: (Language materials, printed)

Ingredient branding = making the invisible visible / by: (Language materials, printed)

Brand engagement = how employees make or break brands / by: (Electronic resources)

Brand avatar = translating virtual world branding into real world success / by: (Electronic resources)

Brand storming = managing brands in the era of complexity / by: (Electronic resources)

Building brand authenticity = 7 habits of iconic brands / by: (Electronic resources)

New super identity : = the new era of creative branding. by: (Language materials, printed)

Brand relevance : = making competitors irrelevant / by: (Language materials, printed)

Meta-luxury = brands and the culture of excellence / by: (Electronic resources)

Brand Breakout = How Emerging Market Brands Will Go Global. by: (Electronic resources)

Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization / by: (Electronic resources)

Real luxury = how luxury brands can create value for the long term / by: (Electronic resources)

What great brands do : = the seven brand-building principles that separate the best from the rest / by: (Language materials, printed)

The corporate reputation of multinational corporations = an analysis of consumers' perceptions of corporate reputation and its effects across nations / by: (Electronic resources)

From brand vision to brand evaluation = strategically building and sustaining brands / by: (Electronic resources)

24 brand mantras = finding a place in the minds and hearts of consumers / by: (Electronic resources)

Brand management = an introduction through storytelling / by: (Electronic resources)

Digital marketing strategies for value co-creation = models and approaches for online brand communities / by: (Electronic resources)

Advertising media planning : = a brand management approach / by: (Language materials, printed)

Brands : = the logos of the global economy / by: (Language materials, printed)

Brand culture / by: (Language materials, printed)

Designing brand identity : = a complete guide to creating, building and maintaining strong brands / by: (Language materials, printed)

Defending the brand : = aggressive strategies for protecting your brand in the online arena / by: (Language materials, printed)

Brands / by: (Language materials, printed)

The Brandmindset by: (Language materials, printed)

EBrands = building an Internet business at breakneck speed / by: (Language materials, printed)

Harvard business review on brand management by: (Language materials, printed)

AdValue = twenty ways advertising works for business / by: (Language materials, printed)

Brandchild = remarkable insights into the minds of today's global kids and their relationships with brands / by: (Language materials, printed)

Brain tattoos = creating unique brands that stick in your customers' minds / by: (Language materials, printed)

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication / by: (Language materials, printed)

Media monoliths = how great media brands thrive and survive / by: (Language materials, printed)

Beyond branding = how the new values of transparency and integrity are changing the world of brands / by: (Language materials, printed)

Winning the profit game = smarter pricing, smarter branding / by: (Language materials, printed)

The hero and the outlaw = building extraordinary brands through the power of archetypes / by: (Language materials, printed)

Brand warfare = 10 rules for building the killer brand : lessons for new and old economy players / by: (Language materials, printed)

From bricks to clicks = 5 steps to creating a durable online brand / by: (Language materials, printed)

The essential brand book = over 100 techniques to increase brand value / by: (Language materials, printed)

Brand new justice = the upside of global branding / by: (Language materials, printed)

Creating passionbrands = getting to the heart of branding / by: (Language materials, printed)

How come your brand isn't working hard enough? = the essential guide to brand management / by: (Language materials, printed)

Living the brand : = how to transform every member of your organization into a brand champion / by: (Language materials, printed)

Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison / by: (Language materials, printed)

Advertising media planning : = a brand management approach / by: (Language materials, printed)

Power brands : = measuring, making and managing brand success / by: (Language materials, printed)

Harry Potter = the story of a global business phenomenon / by: (Electronic resources)

The global brand : = how to create and develop lasting brand value in the world market / by: (Language materials, printed)

The economy of brands by: (Electronic resources)

Branding and advertising / by: (Language materials, printed)

Logo design.. volume 3 / by: (Language materials, printed)

Brand! : = packaging, brochure, layout. by: (Language materials, printed)

Global brands = the evolution of multinationals in alcoholic beverages / by: (Electronic resources)

Brand champions = how superheroes bring brands to life / by: (Electronic resources)

Authentic TM = politics and ambivalence in abrand culture / by: (Electronic resources)

Luxury fashion branding = trends, tactics, techniques / by: (Electronic resources)

Brands with character / by: (Language materials, printed)

Brand romance : = using the power of high design to build a lifelong relationship with your audience / by: (Electronic resources)

How collages reveal your deepest thoughts : = a guide to consumers'' minds / by: (Language materials, printed)

Brand meaning management by: (Electronic resources)

Managing organizational crisis and brand trauma by: (Electronic resources)

Building brand identity in the age of social media = emerging research and opportunities / by: (Electronic resources)

Holistic approaches to brand culture and communication across industries by: (Electronic resources)

Designing luxury brands = the science of pleasing customers' senses / by: (Electronic resources)

Brand storytelling = put customers at the heart of your brand story / by: (Electronic resources)

Financial information and brand value = reflections, challenges and limitations / by: (Electronic resources)

名牌得很厲害 = 打造殺手級品牌的十大法則 / by: (Electronic resources)

Global brand integrity management = how to protect your product in today's competitive environment / by: (Electronic resources)

The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / by: (Electronic resources)

United we brand : = how to create a cohesive brand that's seen, heard, and remembered / by: (Language materials, printed)

The art of digital branding by: (Language materials, printed)

The brand called you = create a personal brand that wins attention and grows your business / by: (Electronic resources)

How brands become icons : = the principles of cultural branding / by: (Language materials, printed)

eBrands : = building an Internet business at breakneck speed / by: (Language materials, printed)

Harvard business review on brand management. by: (Language materials, printed)

Brain tattoos : = creating unique brands that stick in your customers' minds / by: (Language materials, printed)

Brand new brand thinking by: (Language materials, printed)