Consumer behavior - Psychological aspects.

Current perspectives on consumer psychology by: (書目-電子資源)

Rivalry and group behavior among consumers and brands = comparisons in and out of the sport context / by: (書目-電子資源)

The right sensory mix = decoding customers' behavior and preferences / by: (書目-電子資源)

Consumer psychology = a life span developmental approach / by: (書目-電子資源)

Handbook of research on leveraging consumer behavior and psychology in the digital economy by: (書目-電子資源)