Social media - Marketing.
Overview
Works: | 11 works in 3 publications in 3 languages |
---|
Titles
Social information = gaining competitive and business advantage using social media tools /
by:
(Electronic resources)
Social media monetization = platforms, strategic models and critical success factors /
by:
(Electronic resources)
Managing negative word-of-mouth on social media platforms = the effect of hotel management responses on observers' purchase intention /
by:
(Electronic resources)
The zen of social media marketing = an easier way to build credibility, generate buzz, and increase revenue /
by:
(Electronic resources)
Social media analytics strategy = using data to optimize business performance /
by:
(Electronic resources)
Subjects