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Storytelling in business : = the aut...

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Forman, Janis.

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Storytelling in business : = the authentic and fluent organization /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Storytelling in business :/ Janis Forman.
其他題名:	the authentic and fluent organization /
作者:	Forman, Janis.
出版者:	Stanford, Calif. :Stanford Business Books, : c2013.,
面頁冊數:	xiii, 287 p. :ill. ;24 cm.
內容註:	Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
標題:	Communication in management - Programmed instruction. -
ISBN:	9780804768719 :

Storytelling in business : = the authentic and fluent organization /
Forman, Janis.

Storytelling in business :the authentic and fluent organization /Janis Forman. - Stanford, Calif. :Stanford Business Books,c2013. - xiii, 287 p. :ill. ;24 cm.

Includes bibliographical references (p. [231]-271) and index.

Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.

ISBN: 9780804768719 :US29.95

LCCN: 2012035315Subjects--Topical Terms:

1550882
Communication in management
--Programmed instruction.

LC Class. No.: HD30.3 / .F667 2013

Dewey Class. No.: 658.4/5

Storytelling in business : = the authentic and fluent organization /
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245 1 0 $a Storytelling in business : $b the authentic and fluent organization / $c Janis Forman.
260 $a Stanford, Calif. : $b Stanford Business Books, $c c2013.
300 $a xiii, 287 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [231]-271) and index.
505 0 $a Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
650 0 $a Communication in management $v Programmed instruction. $3 1550882
650 0 $a Business communication $v Cross-cultural studies. $3 1316166

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最近登收卷期: 1 (2013/12/10)
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