Storytelling in business : = the aut...
Forman, Janis.

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  • Storytelling in business : = the authentic and fluent organization /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Storytelling in business :/ Janis Forman.
    其他題名: the authentic and fluent organization /
    作者: Forman, Janis.
    出版者: Stanford, Calif. :Stanford Business Books, : c2013.,
    面頁冊數: xiii, 287 p. :ill. ;24 cm.
    內容註: Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
    標題: Communication in management - Programmed instruction. -
    ISBN: 9780804768719 :
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  • 最近登收卷期: 1 (2013/12/10)
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W0164019 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD30.3 F667 2013 一般使用(Normal) 在架 0
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