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New products management /

Crawford, C. Merle (1924-)

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New products management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	New products management // Merle Crawford, Anthony Di Benedetto.
作者:	Crawford, C. Merle
其他作者:	Di Benedetto, C. Anthony.
出版者:	Boston, Mass. :McGraw-Hill, : c2003.,
面頁冊數:	xx, 567 p. :ill. ;24 cm.
附註:	"International edition"--T.p. verso.
叢書名:	The Irwin/McGraw-Hill series in finance, insurance and real estate.
內容註:	Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues.
標題:	New products - Management. -
電子資源:	http://www.loc.gov/catdir/toc/mh021/2002025532.htmlTable of contents
電子資源:	http://www.loc.gov/catdir/description/mh022/2002025532.htmlPublisher description
ISBN:	0071151621 (internatioanl ed. : pbk.)

New products management /
Crawford, C. Merle1924-

New products management /Merle Crawford, Anthony Di Benedetto. - 7th ed. - Boston, Mass. :McGraw-Hill,c2003. - xx, 567 p. :ill. ;24 cm. - The Irwin/McGraw-Hill series in finance, insurance and real estate..

"International edition"--T.p. verso.

Includes bibliographical references and index.

Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues.

ISBN: 0071151621 (internatioanl ed. : pbk.)

LCCN: 2002025532Subjects--Topical Terms:

604334
New products
--Management.

LC Class. No.: HF5415.153 / .C72 2003

Dewey Class. No.: 658.575 / C899

New products management /
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003 OCoLC
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008 190918s2003 maua b 001 0 eng
010 $a 2002025532
020 $a 0071151621 (internatioanl ed. : pbk.)
020 $a 0072471638
035 $a .b19267630
040 $a DLC $c DLC $d EYE
042 $a pcc
050 0 0 $a HF5415.153 $b .C72 2003
082 0 4 $a 658.575 $y 2003 $b C899
082 0 0 $a 658.575 $2 21
100 1 $a Crawford, C. Merle $q (Charles Merle), $d 1924- $3 3368206
245 1 0 $a New products management / $c Merle Crawford, Anthony Di Benedetto.
250 $a 7th ed.
260 # $a Boston, Mass. : $b McGraw-Hill, $c c2003.
300 $a xx, 567 p. : $b ill. ; $c 24 cm.
440 4 $a The Irwin/McGraw-Hill series in finance, insurance and real estate.
500 $a "International edition"--T.p. verso.
504 $a Includes bibliographical references and index.
505 0 # $a Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues.
650 # 0 $a New products $x Management. $3 604334
700 1 # $a Di Benedetto, C. Anthony. $3 1307706
856 4 # $z Table of contents $u http://www.loc.gov/catdir/toc/mh021/2002025532.html
856 4 # $z Publisher description $u http://www.loc.gov/catdir/description/mh022/2002025532.html