New products management /
Crawford, C. Merle (1924-)

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  • New products management /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: New products management // Merle Crawford, Anthony Di Benedetto.
    作者: Crawford, C. Merle
    其他作者: Di Benedetto, C. Anthony.
    出版者: Boston, Mass. :McGraw-Hill, : c2003.,
    面頁冊數: xx, 567 p. :ill. ;24 cm.
    附註: "International edition"--T.p. verso.
    叢書名: The Irwin/McGraw-Hill series in finance, insurance and real estate.
    內容註: Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues.
    標題: New products - Management. -
    電子資源: http://www.loc.gov/catdir/toc/mh021/2002025532.htmlTable of contents
    電子資源: http://www.loc.gov/catdir/description/mh022/2002025532.htmlPublisher description
    ISBN: 0071151621 (internatioanl ed. : pbk.)
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GW0022410 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.153 C72 2003 一般使用(Normal) 在架 0
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