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劉素燕
Overview
Works:
6 works in 0 publications in 0 languages
Titles
消費者品牌評估的多重參照效果 = = Multiple Reference Effects in Consumer Brand Evaluations /
by: 劉素燕
(Language materials, printed)
Subjects
替代品吸引力
自我一致性
期望失驗
顧客滿意度
品牌信任
品牌承諾
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