周慧君

強迫性購買 Vanity Trait Product Scarcity 擬人化品牌 消費者特性 brand role 吸收能耐 Absorptive capacity 法規遵守程度 New product performance 道德情緒 patent certification 流行焦慮 utilitarian products 策略導向 Human Capital New product development stages identity strategy 產品涉入程度 Purchase Intention Ecological Commitment 巿場需求 專利認証 cross-border e-commerce hedonic products Technologicaldynamism degree of regulatory compliance patent immigrant entrepreneur 消費者生態環境承諾程度 Bandwagon Effect 創新技術 Amazon 第三方公司 health-related innovative products Self-congruity Online Shopping 品牌角色 anthropomorphic brand onsumer characteristics 技術環境變動 Strategic orientation 企業公平性 外部正當性 employee satisfaction corporate equity 人力資本 Strategic Orientation Hongkongese Moral Emotion 跨境電商 虛榮特性 產品自我一致性 線上購物 Product Involvement external justification Innovation Capability 新產品開發 新產品績效 New product development Taiwan 健康相關創新產品 third-party companies marketing strategies 購買意願 consumer power 創新能力 corporate political advocacy 品牌價值 innovative technology compulsive purchase Open innovation 策略綠色傾向 員工滿意度 策略傾向 專利 social media political behavior 氣候變遷產品 從眾效應 Climate Change Products 行銷策略 亞馬遜 產品供給性稀少 產品涉入 Fashion Anxiety Consumer Intention 消費者權力 享樂型商品 實用型商品 開放式創新 strategically green-leaning 新產品開發階段 market demand brand value