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Chatter marketing : = putting the re...

Rosen, Neil M., (1947-)

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Chatter marketing : = putting the relationship back in customer relationship management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Chatter marketing :/ Neil Rosen.
其他題名:	putting the relationship back in customer relationship management /
作者:	Rosen, Neil M.,
出版者:	Austin, TX :Emerald Book Co., : [2011],
面頁冊數:	ix, 186 p. :ill. ;24 cm.
內容註:	pt. 1. What is chatter marketing? -- Chatter marketing basics -- Chatter marketing principles -- Good-bye to traditional search -- Good-by spam, hello chatter -- pt. 2. Enabling your chatter marketing -- Is your website chatter-marketing enabled? -- Moving chatter marketing beyond your website -- The chatter marketing engine -- The new CRM -- Chatter marketing is about listening -- When listening to your customer, what do you listen for? -- Listen, respond, engage -- Where are you listening? -- Chatter marketing strategy -- Chatterscores drive your responses -- Using text analytics in chatter marketing -- Engaging with customers through chatter marketing -- Chatterboxes - Managing your chatter marketing engine -- Chatter marketing and your mission -- pt. 3. The future of chatter marketing -- Search versus chatter -- A word about privacy -- Chatter marketing changes the way you think about everything -- What's in the future?
標題:	Relationship marketing. -
ISBN:	9781937110086 (hbk.) :

Chatter marketing : = putting the relationship back in customer relationship management /
Rosen, Neil M.,1947-

Chatter marketing :putting the relationship back in customer relationship management /Neil Rosen. - 1st ed. - Austin, TX :Emerald Book Co.,[2011] - ix, 186 p. :ill. ;24 cm.

pt. 1. What is chatter marketing? -- Chatter marketing basics -- Chatter marketing principles -- Good-bye to traditional search -- Good-by spam, hello chatter -- pt. 2. Enabling your chatter marketing -- Is your website chatter-marketing enabled? -- Moving chatter marketing beyond your website -- The chatter marketing engine -- The new CRM -- Chatter marketing is about listening -- When listening to your customer, what do you listen for? -- Listen, respond, engage -- Where are you listening? -- Chatter marketing strategy -- Chatterscores drive your responses -- Using text analytics in chatter marketing -- Engaging with customers through chatter marketing -- Chatterboxes - Managing your chatter marketing engine -- Chatter marketing and your mission -- pt. 3. The future of chatter marketing -- Search versus chatter -- A word about privacy -- Chatter marketing changes the way you think about everything -- What's in the future?

Neil Rosen reveals how keeping tabs on the "chatter" produced by customers---questions on Twitter, searches on websites, products "liked" on Facebook, posts in user groups---gives marketers an unprecedented look into the minds of their customers.

ISBN: 9781937110086 (hbk.) :US18.95Subjects--Topical Terms:

548872
Relationship marketing.

LC Class. No.: HF5415.55 / .R67 2011

Dewey Class. No.: 658.872

Chatter marketing : = putting the relationship back in customer relationship management /
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003 OCoLC
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008 120525s2011 txua 000 0 eng d
020 $a 9781937110086 (hbk.) : $c US18.95
020 $a 1937110087 (hbk.)
035 $a BM-BW-101-05
040 $a BTCTA $b eng $c BTCTA $d DON $d OCLCQ $d QBX $d MNW
050 1 4 $a HF5415.55 $b .R67 2011
082 0 4 $a 658.872 $2 23
100 1 $a Rosen, Neil M., $d 1947- $3 1439442
245 1 0 $a Chatter marketing : $b putting the relationship back in customer relationship management / $c Neil Rosen.
250 $a 1st ed.
260 # $a Austin, TX : $b Emerald Book Co., $c [2011]
300 $a ix, 186 p. : $b ill. ; $c 24 cm.
505 0 # $a pt. 1. What is chatter marketing? -- Chatter marketing basics -- Chatter marketing principles -- Good-bye to traditional search -- Good-by spam, hello chatter -- pt. 2. Enabling your chatter marketing -- Is your website chatter-marketing enabled? -- Moving chatter marketing beyond your website -- The chatter marketing engine -- The new CRM -- Chatter marketing is about listening -- When listening to your customer, what do you listen for? -- Listen, respond, engage -- Where are you listening? -- Chatter marketing strategy -- Chatterscores drive your responses -- Using text analytics in chatter marketing -- Engaging with customers through chatter marketing -- Chatterboxes - Managing your chatter marketing engine -- Chatter marketing and your mission -- pt. 3. The future of chatter marketing -- Search versus chatter -- A word about privacy -- Chatter marketing changes the way you think about everything -- What's in the future?
520 # $a Neil Rosen reveals how keeping tabs on the "chatter" produced by customers---questions on Twitter, searches on websites, products "liked" on Facebook, posts in user groups---gives marketers an unprecedented look into the minds of their customers.
650 # 0 $a Relationship marketing. $3 548872
650 # 0 $a Customer relations $x Management. $3 582814
650 # 0 $a Marketing $x Management. $3 559161