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Modern marketing theory : = critical...

Hunt, Shelby D.

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Modern marketing theory : = critical issues in the philosophy of marketing science /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Modern marketing theory :/ Shelby D. Hunt.
其他題名:	critical issues in the philosophy of marketing science /
作者:	Hunt, Shelby D.
出版者:	Cincinnati, OH :South-Western Pub. Co., : c1991.,
面頁冊數:	x, 499 p. :ill. ;24 cm.
附註:	"SS62AA."
標題:	Positivism. -
ISBN:	0534983391

Modern marketing theory : = critical issues in the philosophy of marketing science /
Hunt, Shelby D.

Modern marketing theory :critical issues in the philosophy of marketing science /Shelby D. Hunt. - Cincinnati, OH :South-Western Pub. Co.,c1991. - x, 499 p. :ill. ;24 cm.

"SS62AA."

Includes bibliographical references (p. 449-478) and index.

ISBN: 0534983391

LCCN: 90009617Subjects--Topical Terms:

550265
Positivism.

LC Class. No.: HF5415.122 / H86

Modern marketing theory : = critical issues in the philosophy of marketing science /
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