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Consumer behavior and marketing action /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior and marketing action // Henry Assael.
其他題名:	Consumer behavior & marketing action.
作者:	Assael, Henry.
出版者:	Boston :PWS-KENT Pub., : 1992.,
面頁冊數:	xx, 748 p. :ill. (some col.) ;24 cm.
標題:	Consumer behavior. -
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ISBN:	0534925529 (hbk. : international student ed.)

Consumer behavior and marketing action /
Assael, Henry.

Consumer behavior and marketing action /Consumer behavior & marketing action. Henry Assael. - 4th ed. - Boston :PWS-KENT Pub.,1992. - xx, 748 p. :ill. (some col.) ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0534925529 (hbk. : international student ed.)

LCCN: 91037265 Subjects--Topical Terms:

535816
Consumer behavior.
Subjects--Index Terms:

Consumer behaviour

LC Class. No.: HF5415.3 / .A83 1992

Dewey Class. No.: 658.8/342

Consumer behavior and marketing action /
LDR:00988cam a2200241 a 4500 001 1190029
003 OCoLC
005 20120622022029.0
008 120622s1992 maua b 001 0 eng
010 $a 91037265
020 $a 0534925529 (hbk. : international student ed.)
020 $a 9780534925529 (hbk. : international suudent ed.)
035 $a 劉吉川-觀遊系教師-101贈書
040 $a DLC $b eng $c DLC $d UKM $d NLGGC $d BTCTA $d DEBBG $d OCL $d TULIB $d BDX
050 0 0 $a HF5415.3 $b .A83 1992
082 0 0 $a 658.8/342 $2 20
100 1 $a Assael, Henry. $3 655985
245 1 0 $a Consumer behavior and marketing action / $c Henry Assael.
246 $a Consumer behavior & marketing action.
250 $a 4th ed.
260 # $a Boston : $b PWS-KENT Pub., $c 1992.
300 $a xx, 748 p. : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Consumer behavior. $3 535816
650 # 0 $a Motivation research (Marketing) $3 590747
650 1 7 $a Consumentengedrag. $2 gtt $3 996037
650 0 7 $a Marketing. $3 536353
650 0 7 $a Verbraucherverhalten. $3 930659
650 # 4 $a Consumers $x Examinations, questions, etc. $3 1485605
650 # 4 $a Motivation research (Marketing) $x Examinations, questions, etc. $3 1485606
653 0 # $a Consumer behaviour
856 4 1 $3 Table of contents $u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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HF5415.3 A83 1992

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