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Essentials of marketing research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of marketing research // Joseph F. Hair, Jr. ... [et al.].
其他作者:	Hair, Joseph F.
出版者:	New York, NY :McGraw-Hill/Irwin, : c2013.,
面頁冊數:	xviii, 414 p. :ill. ;26 cm.
標題:	Marketing research. -
電子資源:	http://catdir.loc.gov/catdir/enhancements/fy1215/2012019098-d.html
電子資源:	http://catdir.loc.gov/catdir/enhancements/fy1215/2012019098-t.html
ISBN:	9780078028816 (hbk.)

Essentials of marketing research /
Essentials of marketing research /Joseph F. Hair, Jr. ... [et al.]. - 3rd ed., international student ed. - New York, NY :McGraw-Hill/Irwin,c2013. - xviii, 414 p. :ill. ;26 cm.

Includes bibliographical references and indexes.

Marketing research for managerial decision making -- The role and value of marketing research information --

"Essrntials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects."--Publisher's website.

ISBN: 9780078028816 (hbk.)

LCCN: 2012019098Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .E894 2013

Dewey Class. No.: 658.8/3

Essentials of marketing research /
LDR:02627cam a2200277 a 4500 001 1366929
003 OCoLC
005 20130515031909.0
008 130515s2013 nyua b 001 0 eng
010 $a 2012019098
020 $a 9780078028816 (hbk.)
020 $a 0078028817 (hbk.)
020 $a 0071318372 (International student ed. : pbk.)
020 $a 9780071318372 (International student ed. : pbk.)
035 $a 企管系-102年贈書
040 $a DLC $b eng
050 0 0 $a HF5415.2 $b .E894 2013
082 0 0 $a 658.8/3 $2 23
245 1 0 $a Essentials of marketing research / $c Joseph F. Hair, Jr. ... [et al.].
250 $a 3rd ed., international student ed.
260 # $a New York, NY : $b McGraw-Hill/Irwin, $c c2013.
300 $a xviii, 414 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and indexes.
505 0 # $g The role and value of marketing research information -- $t Marketing research for managerial decision making -- $t The marketing research process and proposals. -- $g Designing the marketing research project -- $t Secondary data, literature Reviews and hypotheses -- $t Exploratory research designs and data collection approaches -- $t Descriptive and casual research designs. -- $g Gathering and collecting accurate data -- $t Sampling : theory andmMethods -- $t Measurement and scaling -- $t Designing the questionnaire. -- $g Data preparation, analysis and reporting the results -- $t Qualitative data analysis -- $t Preparing data for quantitative analysis -- $t Basic data analysis for quantitative research -- $t Examining relationships in quantitative research -- $t Reporting and presenting results.
520 # $a "Essrntials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects."--Publisher's website.
650 # 0 $a Marketing research. $3 532352
700 1 # $a Hair, Joseph F. $3 671070
856 4 2 $3 Publisher description $u http://catdir.loc.gov/catdir/enhancements/fy1215/2012019098-d.html
856 4 1 $3 Table of contents only $u http://catdir.loc.gov/catdir/enhancements/fy1215/2012019098-t.html