| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
行銷成功案例小百科 = / 李耕勳著 ; 戚先治譯 |
| Reminder of title: |
Common sense dictionary of successful marketing cases / |
| remainder title: |
Common sense dictionary of successful marketing cases |
| Author: |
李耕勳 |
| other author: |
戚先治 |
| Published: |
[新北市] ; 桃園市 : 廣智文化出版 : : 2013[民102], |
| Description: |
239面 : 圖,表 ; 21公分 |
| Notes: |
封面副題名:分析三星.現代汽車.麥當勞.P&G等40個成功案例,活用行銷理論! |
| Subject: |
行銷策略 - |
| ISBN: |
9789866034756 |