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Consumer behavior & marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior & marketing strategy // J. Paul Peter, Jerry C. Olson.
其他題名:	Consumer behavior and marketing strategy
作者:	Peter, J. Paul.
其他作者:	Olson, Jerry C.
出版者:	New York :McGraw-Hill Irwin, : c2010.,
面頁冊數:	xix, 554 p. :ill. ;27 cm.
標題:	Verbraucherverhalten. -
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ISBN:	9780071267816 (pbk. : international ed.)

Consumer behavior & marketing strategy /
Peter, J. Paul.

Consumer behavior & marketing strategy /Consumer behavior and marketing strategyJ. Paul Peter, Jerry C. Olson. - 9th ed. - New York :McGraw-Hill Irwin,c2010. - xix, 554 p. :ill. ;27 cm.

Includes bibliographical references and index.

Introduction to consumer behavior and marketing strategy --

ISBN: 9780071267816 (pbk. : international ed.)

LCCN: 2009039009Subjects--Topical Terms:

930659
Verbraucherverhalten.

LC Class. No.: HF5415.3 / .P468 2010

Dewey Class. No.: 658.8/342

Consumer behavior & marketing strategy /
LDR:01818cam a2200277 a 4500 001 1919602
003 OCoLC
005 20140520024643.0
008 140520s2010 nyua b 001 0 eng
010 $a 2009039009
020 $a 9780071267816 (pbk. : international ed.)
020 $a 0071267816 (pbk. : international ed.)
020 $a 9780073404769 (alk. paper)
020 $a 0073404764 (alk. paper)
035 $a 贈書-103年
040 $a DLC $b eng
050 0 0 $a HF5415.3 $b .P468 2010
082 0 0 $a 658.8/342 $2 22
100 1 $a Peter, J. Paul. $3 516769
245 1 0 $a Consumer behavior & marketing strategy / $c J. Paul Peter, Jerry C. Olson.
246 3 # $a Consumer behavior and marketing strategy
250 $a 9th ed.
260 # $a New York : $b McGraw-Hill Irwin, $c c2010.
300 $a xix, 554 p. : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
505 0 # $t Introduction to consumer behavior and marketing strategy -- $t A framework for consumer analysis -- $t Introduction to affect and cognition -- $t Consumers' product knowledge and involvement -- $t Attention and comprehension -- $t Attitudes and intentions -- $t Consumer decision making -- $t Introduction to behavior -- $t Conditioning and learning processes -- $t Influencing consumer behaviors -- $t Introduction to the environment -- $t Cultural and cross-cultural influences -- $t Subculture and social class -- $t Reference groups and family -- $t Market segmentation and product positioning -- $t Consumer behavior and product strategy -- $t Consumer behavior and promotion strategy -- $t Consumer behavior and pricing strategy -- $t Consumer behavior, electronic commerce, and channel strategy.
650 0 7 $a Verbraucherverhalten. $3 930659
650 # 7 $a Consommateurs $x Attitudes. $2 ram $3 1485759
650 # 0 $a Consumer behavior. $3 535816
650 # 0 $a Marketing. $3 536353
700 1 # $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 2035387
740 0 2 $a Consumer behavior and marketing strategy.
856 4 1 $3 Table of contents $u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA