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Business research methods /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Business research methods // Donald R. Cooper, Pamela S. Schindler.
作者:	Cooper, Donald R.
其他作者:	Schindler, Pamela S.
出版者:	Boston :McGraw-Hill Irwin, : c2006.,
面頁冊數:	xxi, 744 p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.)
標題:	Industrial management - Research. -
ISBN:	0071244301 (pbk. : international ed.)

Business research methods /
Cooper, Donald R.

Business research methods /Donald R. Cooper, Pamela S. Schindler. - 9th ed., international ed.. - Boston :McGraw-Hill Irwin,c2006. - xxi, 744 p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series.. - McGraw-Hill/Irwin series.Operations and decision sciences..

Includes bibliographical references (p. 682-704) and indexes.

Research in business -- Introduction to business research --

System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent.

ISBN: 0071244301 (pbk. : international ed.)

LCCN: 2005050520Subjects--Topical Terms:

648545
Industrial management
--Research.

LC Class. No.: HD30.4 / .C655 2006

Dewey Class. No.: 658/.0072

Business research methods /
LDR:02244cam a22002894a 4500 001 1919645
003 OCoLC
005 20140521030712.0
008 140521s2006 maua b 001 0 eng
010 $a 2005050520
020 $a 0071244301 (pbk. : international ed.)
020 $a 9780071244305 (pbk. : international ed.)
020 $a 0072979232 (hbk.)
020 $a 9780072979237 (hbk.)
020 $a 0073214876 (text w/CD-ROM)
020 $a 9780073214870 (text w/CD-ROM)
040 $a DLC $b eng
050 0 0 $a HD30.4 $b .C655 2006
082 0 0 $a 658/.0072 $2 22
100 1 $a Cooper, Donald R. $3 738439
245 1 0 $a Business research methods / $c Donald R. Cooper, Pamela S. Schindler.
250 $a 9th ed., international ed..
260 # $a Boston : $b McGraw-Hill Irwin, $c c2006.
300 $a xxi, 744 p. : $b ill. ; $c 29 cm. + $e 1 CD-ROM (4 3/4 in.)
490 1 0 $a The McGraw-Hill/Irwin series.
490 1 0 $a Operations and decision sciences.
504 $a Includes bibliographical references (p. 682-704) and indexes.
505 0 # $g Introduction to business research -- $t Research in business -- $t Thinking like a researcher -- $t The research process : an overview -- $t Business research requests and proposals -- $t Appendix 4a : Covering Kids RFP -- $t Ethics in business research -- $g The design of research -- $t Research design : an overview -- $t Secondary data searches -- $t Qualitative research -- $t Observation studies -- $t Surveys -- $t Experiments and test markets -- $t Appendix 11a : complex experimental designs -- $g The sources and collection of data -- $t Measurement -- $t Measurement scales -- $t Questionnaires and instruments -- $t Appendix 14a: crafting effective measurement questions -- $t Appendix 14b : pretesting options and discoveries -- $t Sampling concepts -- $t Appendix 15a : determining sample size -- $g Analysis and presentation of data -- $t Data preparation and analysis -- $t Appendix 16a : describing data statistically -- $t Exploring, displaying, and examining data -- $t Hypothesis testing -- $t Measures of association -- $t Multivariate analysis : an overview -- $t Presenting insights and findings : written and oral reports.
538 $a System requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent.
650 # 0 $a Industrial management $x Research. $3 648545
650 1 7 $a Onderzoeksmethoden. $2 gtt $3 921862
650 1 7 $a Bedrijfskunde. $2 gtt $3 958079
650 1 7 $a Organisatiekunde. $2 gtt $3 960271
650 # 4 $a Economics $x Research. $3 656555
700 1 # $a Schindler, Pamela S. $3 738438
830 0 $a McGraw-Hill/Irwin series. $p Operations and decision sciences. $3 2035513