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Handbook of social media management ...

Friedrichsen, Mike.

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Handbook of social media management : = value chain and business models in changing media markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of social media management :/ Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
其他題名:	value chain and business models in changing media markets /
其他作者:	Friedrichsen, Mike.
出版者:	Heidelberg :Springer, : c2013.,
面頁冊數:	ix, 880 p. :ill., ports. ;25 cm.
標題:	Mass media and business - Handbooks, manuals, etc. -
ISBN:	9783642288968 (hbk.) :

Handbook of social media management : = value chain and business models in changing media markets /
Handbook of social media management :value chain and business models in changing media markets /Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors. - Heidelberg :Springer,c2013. - ix, 880 p. :ill., ports. ;25 cm. - Media business and innovation.

Includes bibliographical references.

ISBN: 9783642288968 (hbk.) :EUR202.95Subjects--Topical Terms:

2050242
Mass media and business
--Handbooks, manuals, etc.

LC Class. No.: HD59 / .H36 2013

Handbook of social media management : = value chain and business models in changing media markets /
LDR:00681nam 2200181 a 4500 001 1922700
005 20140819110543.0
008 140617s2013 gw ac bf 000 0 eng d
020 $a 9783642288968 (hbk.) : $c EUR202.95
020 $a 3642288960 (hbk.)
020 $a 9783642288975 (ebk.)
020 $a 3642288979 (ebk.)
040 $a NDHU $b eng
050 # 4 $a HD59 $b .H36 2013
245 1 0 $a Handbook of social media management : $b value chain and business models in changing media markets / $c Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
260 # $a Heidelberg : $b Springer, $c c2013.
300 $a ix, 880 p. : $b ill., ports. ; $c 25 cm.
490 1 0 $a Media business and innovation
504 $a Includes bibliographical references.
650 # 0 $a Mass media and business $v Handbooks, manuals, etc. $3 2050242
650 # 0 $a Social media $v Handbooks, manuals, etc. $3 1243120
650 # 0 $a Public relations $x Management $v Case studies. $3 1309526
700 1 # $a Friedrichsen, Mike. $3 2050240
700 1 # $a Muhl-Benninghaus, Wolfgang. $3 2050241