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Advertising and anthropology : = eth...

Malefyt, Timothy de Waal.

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Advertising and anthropology : = ethnographic practice and cultural perspectives /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising and anthropology :/ Timothy de Waal Malefyt and Robert J. Morais.
其他題名:	ethnographic practice and cultural perspectives /
作者:	Malefyt, Timothy de Waal.
其他作者:	Morais, Robert J.
出版者:	London :Berg Publishers, : 2012.,
面頁冊數:	xiii, 186 p. :ill ;24 cm.
標題:	Advertising - Social aspects. -
ISBN:	9780857852014

Advertising and anthropology : = ethnographic practice and cultural perspectives /
Malefyt, Timothy de Waal.

Advertising and anthropology :ethnographic practice and cultural perspectives /Timothy de Waal Malefyt and Robert J. Morais. - English ed. - London :Berg Publishers,2012. - xiii, 186 p. :ill ;24 cm.

Includes bibliographical references (p. 161-176) and index.

"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--

ISBN: 9780857852014GBP60.00

LCCN: 2012005581Subjects--Topical Terms:

577310
Advertising
--Social aspects.

LC Class. No.: HF5821 / .M26 2012

Dewey Class. No.: 659.1/042

Advertising and anthropology : = ethnographic practice and cultural perspectives /
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245 1 0 $a Advertising and anthropology : $b ethnographic practice and cultural perspectives / $c Timothy de Waal Malefyt and Robert J. Morais.
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504 $a Includes bibliographical references (p. 161-176) and index.
520 # $a "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- $c Provided by publisher.
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700 1 # $a Morais, Robert J. $3 2192185