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網路商家負面評價與消費者知覺風險之非線性關係－以評價總次數為調節變數 =...

吳佩珊

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網路商家負面評價與消費者知覺風險之非線性關係－以評價總次數為調節變數 = = A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	網路商家負面評價與消費者知覺風險之非線性關係－以評價總次數為調節變數 =/ 吳佩珊撰
其他題名:	A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating /
其他題名:	A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating
作者:	吳佩珊
其他作者:	楊國彬
出版者:	花蓮縣 :東華大學國際企業學系, : 2017,
面頁冊數:	83面 :圖,表 ;30公分
附註:	校內電子全文開放日期 2018.6.20
電子資源:	http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610533002%22.&電子全文(依作者授權而定)

網路商家負面評價與消費者知覺風險之非線性關係－以評價總次數為調節變數 = = A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating /
吳佩珊

網路商家負面評價與消費者知覺風險之非線性關係－以評價總次數為調節變數 =A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating /A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating吳佩珊撰 - 花蓮縣 :東華大學國際企業學系, 2017 - 83面 :圖,表 ;30公分

校內電子全文開放日期 2018.6.20

碩士Master論文--國立東華大學國際企業學系

含參考書目Subjects--Index Terms:

負面評價

網路商家負面評價與消費者知覺風險之非線性關係－以評價總次數為調節變數 = = A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating /
LDR:01415nam0 2200301 450 001 2086927
008 171011s2017 ch ak e m 000 0 chi d
020 $q (平裝)
040 $a NDHU $b chi $c NDHU $d NDHU $e ccr
041 0 # $a chi $b chi $b eng
066 $c $1
100 1 $a 吳佩珊 $e 撰 $3 2733877
245 1 0 $a 網路商家負面評價與消費者知覺風險之非線性關係－以評價總次數為調節變數 = $b A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating / $c 吳佩珊撰
246 3 1 $a A Study on the Nonlinear Relationship between Negative Rating of Online Sellers and Consumers’ Perceived Risk－The Moderating Effect of the Number of Rating
260 # $a 花蓮縣 : $b 東華大學國際企業學系, $c 2017
300 $a 83面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2018.6.20
500 $a 校外電子全文開放日期 2020.6.20
500 $a 國圖全文開放日期 2022.6.20
500 $a 畢業學年度: 105
500 $a 指導教授: 楊國彬
502 $a 碩士Master論文--國立東華大學國際企業學系
504 $a 含參考書目
653 0 # $a 負面評價
653 0 # $a 知覺風險
653 0 # $a 購買意願
653 0 # $a negative rating
653 0 # $a perceived risk
653 0 # $a purchase intention
700 1 # $a 楊國彬 $e 指導 $3 3070800
700 1 # $a Kuo-Pin Yang $e 指導 $3 3215392
856 4 0 $u http://134.208.29.93/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=ssid=%22610533002%22.& $z 電子全文(依作者授權而定)