紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Influence :/ Robert B. Cialdini. |
其他題名: |
the psychology of persuasion / |
其他題名: |
Psychology of persuasion. |
作者: |
Cialdini, Robert B. |
出版者: |
New York :Collins, : c2007., |
面頁冊數: |
xiv, 320 p. :ill., ports. ;21 cm. |
內容註: |
Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age. |
標題: |
Influence (Psychology). - |
ISBN: |
9780061241895 (pbk.) : |