Marketing for tourism and hospitalit...
Fyall, Alan.

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  • Marketing for tourism and hospitality : = collaboration, technology and experiences /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Marketing for tourism and hospitality :/ Alan Fyall ... [et al.]
    其他題名: collaboration, technology and experiences /
    其他作者: Fyall, Alan.
    出版者: Abingdon, Oxon ;Routledge, : 2019.,
    面頁冊數: xxvi, 594 p. :col. ill. ;25 cm.
    內容註: 1. Revisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- 2. The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- 3. Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- 4. Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- 5. Technology and marketing: social media and beyond / Youcheng Wang -- 6. Experiential marketing: a question of co-creation / Isabelle Frochot -- 7. New trends in tourism and hospitality consumption / Isabelle Frochot -- 8. Services characteristics and processes / Isabelle Frochot -- 9. Looking beyond quality / Isabelle Frochot -- 10. Delving deep into the experience / Isabelle Frochot -- 11. Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- 12. Marketing strategy / Patrick Legohérel -- 13. Market segmentation, targeting and positioning / Patrick Legohérel -- 14. International marketing strategy / Patrick Legohérel -- 15. Marketing destinations / Youcheng Wang -- 16. Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- 17. Pricing and revenue management / Patrick Legohérel -- 18. Image and branding / Youcheng Wang -- 19. Customer relationship management: loyalty and social networks / Patrick Legohérel -- 20. Channels of distribution / Youcheng Wang -- 21. Media, public relations and marketing communications / Youcheng Wang -- 22. The future of tourism and hospitality marketing / Alan Fyall.
    標題: Tourism - Marketing. -
    ISBN: 9781138121294
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  • 最近登收卷期: 1 (2021/09/24)
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W0073809 五樓西文書區A-HB(5F Western Language Books) 01.外借(書)_YB 一般圖書 G155.A1 F92 2019 一般使用(Normal) 在架 0
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