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Tourism, hospitality and digital tra...

Tajeddini, Kayhan.

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Tourism, hospitality and digital transformation : = strategic management aspects /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Tourism, hospitality and digital transformation :/ edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
其他題名:	strategic management aspects /
其他作者:	Tajeddini, Kayhan.
出版者:	Abingdon, Oxon ;Routledge, : c2020.,
面頁冊數:	xxii, 228 p. :charts ; 24 cm.
標題:	Tourism - Management. -
ISBN:	9780367150006

Tourism, hospitality and digital transformation : = strategic management aspects /
Tourism, hospitality and digital transformation :strategic management aspects /edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle. - Abingdon, Oxon ;Routledge,c2020. - xxii, 228 p. :charts ; 24 cm. - Innovation and technology horizons. - Innovation and technology horizons..

Includes bibliographical references and index.

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies."--Back cover.

ISBN: 9780367150006UK36.99

LCCN: 2019031450Subjects--Topical Terms:

543068
Tourism
--Management.

LC Class. No.: G155.A1 / T589178 2020

Dewey Class. No.: 910.68/4

Tourism, hospitality and digital transformation : = strategic management aspects /
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245 0 0 $a Tourism, hospitality and digital transformation : $b strategic management aspects / $c edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c c2020.
300 $a xxii, 228 p. : $b charts ; $c 24 cm.
490 1 $a Innovation and technology horizons
504 $a Includes bibliographical references and index.
520 # $a "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies."--Back cover.
650 # 0 $a Tourism $x Management. $3 543068
650 # 0 $a Tourism $x Marketing. $3 543067
650 # 0 $a Tourism $x Information technology. $3 750168
650 # 0 $a Hospitality industry $x Management. $3 578617
650 # 0 $a Hospitality industry $x Marketing. $3 700247
650 # 0 $a Hospitality industry $x Information technology. $3 3452325
700 1 # $a Tajeddini, Kayhan. $3 3480380
700 1 # $a Ratten, Vanessa. $3 3296199
700 1 # $a Merkle, Thorsten. $3 3480381
830 0 $a Innovation and technology horizons. $3 3480379