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Advertising and promotion : = commun...

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Hackley, Christopher E.

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Advertising and promotion : = communicating brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising and promotion :/ Chris Hackley.
其他題名:	communicating brands /
作者:	Hackley, Christopher E.
出版者:	London :SAGE Publications, : 2005.,
面頁冊數:	264 p., [8] p. of plates :col. ill. ;25 cm.
標題:	Advertising. -
ISBN:	0761941541$b(pbk.)

Advertising and promotion : = communicating brands /
Hackley, Christopher E.

Advertising and promotion :communicating brands /Chris Hackley. - London :SAGE Publications,2005. - 264 p., [8] p. of plates :col. ill. ;25 cm.

Includes bibliographical references (p. [239]-246) and index.

ISBN: 0761941541$b(pbk.)NT$1276Subjects--Topical Terms:

570176
Advertising.

Advertising and promotion : = communicating brands /
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020 $a 0761941541$b(pbk.) $c NT$1276
020 $a 0761941533$b(hbk.)
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040 $a NDHU $c NDHU $d NDHU
100 $a Hackley, Christopher E. $3 597172
245 1 0 $a Advertising and promotion : $b communicating brands / $c Chris Hackley.
260 $a London : $c 2005. $b SAGE Publications,
300 $a 264 p., [8] p. of plates : $b col. ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [239]-246) and index.
650 $a Advertising. $3 570176
650 $a Advertising $x Social aspects. $3 577310
650 $a Sales promotion. $3 597173
650 $a Advertising $x Brand name products. $3 597174

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六樓西文書區HC-Z(6F Western Language Books)

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HF5823 H185 2005

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