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Strategic sport marketing /

~

Quick, Shayne.

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Strategic sport marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic sport marketing // David Shilbury, Shayne Quick and Hans Westerbeek.
作者:	Shilbury, David,
其他作者:	Quick, Shayne.
出版者:	Crows Nest, NSW :Allen & Unwin, : c2003.,
面頁冊數:	xii, 340 p. :ill. ;23 cm.
附註:	Includes index.
叢書名:	Sport management series
標題:	Sports - Marketing. -
ISBN:	1865089184$b(pbk.)

Strategic sport marketing /
Shilbury, David,1958-

Strategic sport marketing /David Shilbury, Shayne Quick and Hans Westerbeek. - 2nd ed. - Crows Nest, NSW :Allen & Unwin,c2003. - xii, 340 p. :ill. ;23 cm. - Sport management series.

Includes index.

Bibliography: p. 317-325.

ISBN: 1865089184$b(pbk.)NT$1526Subjects--Topical Terms:

548970
Sports
--Marketing.

Dewey Class. No.: 796/.069/8

Strategic sport marketing /
LDR:00533nam _2200169 a_450 001 622475
008 070409s2003 at a b 001 0 eng d
020 $a 1865089184$b(pbk.) $c NT$1526
035 $a 00413425
040 $a NDHU $c NDHU $d NDHU
082 4 $a 796/.069/8 $2 21
100 $a Shilbury, David, $d 1958- $3 612616
245 1 0 $a Strategic sport marketing / $c David Shilbury, Shayne Quick and Hans Westerbeek.
250 $a 2nd ed.
260 $a Crows Nest, NSW : $c c2003. $b Allen & Unwin,
300 $a xii, 340 p. : $b ill. ; $c 23 cm.
440 0 $a Sport management series
500 $a Includes index.
504 $a Bibliography: p. 317-325.
650 $a Sports $x Marketing. $3 548970
650 $a Sports sponsorship. $3 612617
650 $a Sports $x Economic aspects. $3 536698
700 $a Quick, Shayne. $3 612614
700 $a Westerbeek, Hans. $3 612615

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F0051634

五樓西文書區A-HB(5F Western Language Books)

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GV716 S46 2003

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