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Social responsibility in marketing :...

Samli, A. Coskun.

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Social responsibility in marketing : = a proactive and profitable marketing management strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social responsibility in marketing :/ A. Coskun Samli.
其他題名:	a proactive and profitable marketing management strategy /
作者:	Samli, A. Coskun.
出版者:	Westport, Conn. :Quorum Books, : 1992.,
面頁冊數:	198 p. ;22 cm.
標題:	Green marketing - Management. -
ISBN:	0899306284 (alk. paper) :

Social responsibility in marketing : = a proactive and profitable marketing management strategy /
Samli, A. Coskun.

Social responsibility in marketing :a proactive and profitable marketing management strategy /A. Coskun Samli. - Westport, Conn. :Quorum Books,1992. - 198 p. ;22 cm.

Includes bibliographical references (p. [187]-194) and index.

ISBN: 0899306284 (alk. paper) :US49.95

LCCN: 92009810Subjects--Topical Terms:

648104
Green marketing
--Management.

LC Class. No.: HF5415.13 / .S24 1992

Dewey Class. No.: 658.8/02

Social responsibility in marketing : = a proactive and profitable marketing management strategy /
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245 1 0 $a Social responsibility in marketing : $b a proactive and profitable marketing management strategy / $c A. Coskun Samli.
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650 $a Marketing $x Management. $3 559161
650 $a Marketing $x Social aspects. $3 648105
650 $a Social responsibility of business. $3 542603