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Relationship marketing : = successfu...
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McKenna, Regis.
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Relationship marketing : = successful strategies for the age of the customer /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Relationship marketing :/ Regis McKenna.
其他題名:
successful strategies for the age of the customer /
作者:
McKenna, Regis.
出版者:
Reading, Mass. :Addison-Wesley Pub. Co., : c1991.,
面頁冊數:
xiii, 242 p. :ill. ;24 cm.
標題:
Customer services. -
ISBN:
0201567695 :
Relationship marketing : = successful strategies for the age of the customer /
McKenna, Regis.
Relationship marketing :
successful strategies for the age of the customer /Regis McKenna. - Reading, Mass. :Addison-Wesley Pub. Co.,c1991. - xiii, 242 p. :ill. ;24 cm.
Includes bibliographical references (p. 228-230) and index.
ISBN: 0201567695 :US19.95 (Canada $25.95)
LCCN: 91020127 //r95Subjects--Topical Terms:
657636
Customer services.
LC Class. No.: HF5415 / .M2616 1991
Dewey Class. No.: 658.8/12
Relationship marketing : = successful strategies for the age of the customer /
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HF5415 M155 1991
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